Grin, Inc.

  • VP Marketing

    Job Locations US-CA-Sacramento
    ID
    2019-1039
    Category
    Marketing
    Type
    Regular Full-Time
  • Overview

    GRIN is the #1 influencer marketing software to help direct-to-consumer brands manage influencer marketing programs at scale. Use our advanced tools to use the world's largest database of influencers to find high-quality influencers, automate email outreach and follow-up, activate campaigns, grow influencer relationships with our industry-leading private CRM, and analyze the success of your campaign and identify ROI using our in-depth reporting tools. GRIN is the only end to end solution designed specifically for eCommerce brands, providing true revenue attribution, and allowing brands to own their direct relationships with influencers without the middle man.

    Position Summary

     

    The VP of Marketing will be charged with building demand, increasing brand awareness and scaling the marketing department. The role will oversee demand generation, content marketing, internal and external communications, public relations, and events. The targets will be affiliated with demand, taking into consideration the reach, engagement, and awareness perception through our digital efforts and MQLs within a set time frame.

    Responsibilities

    What You’ll Do: 

     

    • Develop our marketing strategy with a strong focus on brand building and developing a best-in-class demand generation engine. 
    • Work with the executive team, sales and other key stakeholders across the company to set and execute the strategy and roadmap for GRIN’s long-term growth. 
    • Lead and continue to build a high-performing marketing team that scales to match GRIN’s rapid growth. 
    • Lead the marketing GTM strategy including branding, demand generation, content marketing, internal and external communications, public relations, and events.
    • Create marketing programs to drive awareness, and generate, nurture, and qualify leads.
    • Maintain world-class quality standards for all of GRIN’s marketing materials. 
    • Create playbooks and training modules for the successful development of growth skills and initiatives across product, SEO, SEM, funnel optimization, digital marketing, PR, events, etc. 
    • Manage the effectiveness of our marketing technology stack, including Salesforce and Pardot.

    Qualifications

    • 8+ years of B2B SaaS marketing/demand generation experience 
    • 3+ years of experience in a leadership role, building and managing a marketing function
    • Management experience within brand marketing, demand generation, field marketing, customer marketing, marketing ops. or other related areas of marketing 
    • Data-driven executive who has developed shared measurement and tracking of demand generation programs for marketing and sales 
    • Proven track record of measuring and improving the effectiveness of demand generation efforts, partnering with salest to improve them, and reporting those results as well as recommendations up to the executive level.
    • Significant experience with SEO, Paid Media, Paid Social, E-mail, CRM and Events 
    • Demonstrated ability to manage and execute successful projects with minimal guidance in a fast-paced entrepreneurial environment while maintaining a strong attention to detail 
    • Demonstrated ability to create forecasting models and manage related marketing spend 
    • Demonstrated ability to quickly identify areas for improvement and implement necessary changes within a fast-paced startup environment 
    • Demonstrated ability to prioritize ruthlessly and hit goals

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